Left: Karen Bedard, Co-Founder and Creative Director/Copy

Right: Maggie Susman, Co-Founder and Creative Director/Art

Who we are

With decades of global agency experience, Three Needs Creative operates as a traditional art & copy team, consistently delivering strategically-sound big ideas and breakthrough creative. As seasoned creative collaborators, we not only serve as invaluable “thinking partners” for one another, but for our clients as well.

Having worked with some of the largest brands in the world, we understand the importance of a fully-integrated brand experience.  

Some of our specialties include:

  • Big idea campaigns

  • Creative strategy

  • Product positioning

  • Coaching junior/mid-level teams

Check out some of our big agency, big brand work at: karenbedardwrites.com | maggiesusman.com

Our approach

We help brands connect with people on a deeper, more meaningful level—to build relationships that last. While we didn’t set out to put joy at the center of our work, we’ve certainly earned ourselves a reputation for it. Turns out, it’s in our nature to look for the good. And that’s good for your bottom line.

Creative Strategy

Big Idea Campaigns, Communication Planning

Integrated Campaigns

Multi-channel Strategy and Execution (Digital, Print, Social, TV, OTT, Radio, Video

Brand Strategy

Positioning, Architecture

Package Design

Brick & Mortar and Digital Retail

Product Marketing

Launch Campaigns, Point of Sale
Signage and Displays

Persuasive Communications

Capital Campaigns, Investor Decks

Brand Identity

Logos, Tone of Voice, Naming

Experiential Marketing

Trade Show and Event Branding, Event
Integration

Design Strategy

Physical Environments

Tourism & Hospitality

Carnival Cruise Lines
Royal Carribean
Islands of the Bahamas
Visit FLX
I Love NY
Visit Rochester
Cayuga County

Home Tech

Shark
Ninja
iRobot
Energizer

Food & Beverage

Ocean Spray
Applebee’s
Burger King
Coca-Cola
McCormick
St. John Brewers
Syracuse Food Truck Assoc.

Automotive

Aston Martin
Bugatti
Volvo
OnStar
JetSuite

Health & Wellness

United Healthcare
Cayuga County Health Dept.
Delta Dental
Kaiser Permanente
Pearle Vision
Phairify

Beauty & Grooming

CoverGirl
Olay
Herbal Essence
Pantene
Tampax
Gilette
Old Spice

Retail

Target
CVS
Vistaprint
Kroger
Shoe Carnival
Office Depot
Costco
Babies-R-Us

Pet

Mars
Iams